Sustainability Credit Units

Corporate Social Responsibility (CSR)

Lyndon Energy is a strong advocate of Corporate Social Responsibility and is the only authorised partner of the Brasil Mata Viva Programme in the United Kingdom and is tasked with the origination of sales on behalf of the programme stakeholders.

The BMV Programme was conceived through the collaboration of people, institutions and rural communities searching for a sustainability standard that would consistently align environmental, social and economic factors and result in a sustainable action plan in their area of influence, focusing on valuing the work of men and women living in rural areas.

It is an alternative solution for the hunger and inequality that are most commonly associated with the reduction of environmental problems that humanity has experienced of late, as it proposes development of regions that have significant portions of their areas dedicated to productive rural properties and forests.

The BMV Programme entails the structuring of Development Centres consisting of rural units that are made up in part by preserved forests and in part by agricultural and livestock production. Also included with the Centre are the Local Development Poles, which include factory, infrastructure, and services units that altogether complete the structure necessary for economic and social development of the areas of influence of the Programme.

All rural units involved in productive activities will be affected through investments in technology and owner or inhabitant qualification, resulting in augmented productivity, substantial increase in production and improved product quality, focusing on food security, delivering products that are traceable and in environmental compliance. Always respecting the environmental, economic and social development tripod.
The Programme is governed by an internationally recognised methodology known as BMV Standard, which determines the rules, procedures and methods to be followed in its application.

For more information, please contact our Lyndon executives, as they are the only authorised agent of the BMV Programme in the United Kingdom.

Benefits Overview:

1. Environmental

  • Preservation of 1 million ha of Native Forests;
  • Native forest area of influence of more than 50 million ha;
  • Protection of region with more than 546 species of preserved plants / hectare; 
  • Identification of 1,749 animal species;
  • Protection of over 5,900 km of rivers;
  • Project regions contemplate 20% of world’s living species;
  • Region’s hydrographic basin contains 20% of the world’s potable water.
 

2. Social

  • Direct benefit to more than 1,000 rural families through improved quality of life;
  • Empowerment of individuals and groups involved through association and cooperation;
  • Incentivising greater synergy between existing programmes and projects and the Brasil Mata Viva Programme.
 

3. Cultural

  • Valuing the cultural traits of the communities involved;
  • Strengthening economic activities that respect the individual vocations of the people involved;
  • Promote the cultural values of the region to potential markets where there is demand for the product.
 

4. Economic

  • Valuing the cultural traits of the communities involved;
  • Strengthening economic activities that respect the individual vocations of the people involved;
  • Promote the cultural values of the region to potential markets where there is demand for the product.
 

The Brand:

From logo to a concept

Originally created in 2004, the first Brasil Mata Viva logo represented the Programme´s mission to keep forests standing and biodiversity alive in the BMV Project´s areas of influence, highlighting the Brazilian heritage and characteristics.

It was the beginning of the road towards environmental preservation and our efforts to value men and women who live and depend on the land to survive; a seed sprouting and spreading its roots in the universe of the communities involved.

By 2011, the development model proposed by the BMV Programme was fully consolidated. It became an organised system, legitimised by internationally recognised institutions that proposed to break the vicious cycle of low income, lack of opportunities, diminished financial and human resource, crippling environmental legislation and deforestation.

To show and highlight this new reality, a brand new logo was developed for the Programme. An objective and clear image that more adequately reflected the main characteristic of BMV: its simplicity.

And in order to express this, the new logo was made using the BMV initials, with Planet Earth set within them. In other words, global dimensions of a programme that established its first projects in Brazil but, in reality, has no boundaries as to its reach and repercussions. The Brasil Mata Viva Program can extend the bases of its activities to other nations, sharing the BMV premises, so that they too can reap the benefits of the Programme.